PARC organizes marketing days for grapes and rural products in the Old City of Hebron

PARC and its partners organized a marketing event today for grapes and rural products in the Old City of Hebron. Held under the patronage and with the participation of Hebron Governor Khaled Dudin, the event was organized in partnership with the World Food Programme (WFP) and in cooperation with the Ministry of Agriculture, Hebron Municipality, the Hebron Chamber of Commerce and Industry, and the Hebron Rehabilitation Committee, with the participation of farmers, cooperatives, and producers. The event was attended by Agricultural Relief Director-General Munjed Abu Jeish, Ministry of Agriculture Undersecretary Engineer Badr Al-Hawamdeh, Hebron Mayor Engineer Yousef Al-Jabari, and Hebron Chamber of Commerce and Industry Chairman Abdo Idris, alongside representatives from partner institutions and numerous farmers and producers. Abu Jeish noted that selecting the Old City of Hebron as the venue combines economic significance with the area's profound national, religious, and heritage symbolism; it also reflects the strong partnership among the governorate’s various institutions and stakeholders in supporting farmers and local produce. He explained that the Hebron event is part of a series of marketing days for Palestinian grapes organized by Agricultural Relief and its partners in Bethlehem, Tulkarm, Ramallah, and Jenin—initiatives that have facilitated the marketing of grapes and grape-based food products while providing farmers with opportunities to showcase their goods directly to consumers. He added that, over the past five years, Agricultural Relief has invested millions of dollars in developing the value chain for Palestinian grapes and grape-based food products. This investment has supported hundreds of farmers and agricultural cooperatives across the Hebron, Bethlehem, Jerusalem, and Jenin governorates, aiming to enhance productivity and quality, develop products, and boost competitiveness. The event offers farmers and cooperatives an opportunity to sell their products at fair prices and engage directly with consumers—thereby improving returns and supporting the incomes of farming households—while also gaining insight into market needs and consumer trends. These marketing events are part of a project to strengthen livelihoods and climate change adaptation, implemented by Agricultural Relief and its partners with funding from the World Food Programme (WFP), as part of efforts to support farmers and bolster their resilience against challenges affecting the continuity of agricultural production.